🤓 Stupid Simple: 2 weeks turned 3 months

If you are building something... keep going

It’s midnight.

I’m in the bathtub.

With a cigar.

Yeah… I’m in trouble. My wife may murder me if she smells smoke in here tomorrow. But I had to take a moment.

Because tomorrow… we launch. And I couldn’t sleep without writing this first.

A plugin I thought would take 2 weeks.
Just a quick win. A lightweight lift.

Spoiler: it kicked my ass.

A Note to Anyone Building Something…

If you’ve ever built anything, you already know—
What you think will take 2 weeks…

  • Will take 10x longer.

  • Cost 10x more.

  • Be 10x harder.

  • And come with 100x more “nahs” than you expected.

    From investors. From users. From friends who never even tried it.

But we build anyway.

Why?

Because people like us don’t just want to watch the story unfold.
We want to write it.

We want to build the tool. Ship the product. Launch the thing.

Even if it’s messy. Even if it’s hard. Even if it fails.

Back to Snack Prompt...

Three months ago, we were at full tilt—

  • Shipping the world’s first automation marketplace

  • Building the most advanced Knowledge Base editor for AI

  • Launching our Output Management System (OMS) for companies deploying AI

That’s what investors wanted.
That’s what we were heads down on.

But this plugin? It wouldn’t leave me alone 😔

I spent over 10 years as a designer.


I know what it’s like to find inspiration…
Save a screenshot…
Forget where you put it…
Then start from scratch all over again.

I wanted to fix that for people that don’t have a design team like we do… for people that are building alone and need to wear every hat in their company: developer, designer, sales person… and so on.

… I knew I could do it. And after months of pushing, we did.
It took longer than I planned. But we built something I’m proud of.

And if you’re in the middle of building anything… just push a little longer. The feeling of using the very product you built, is worth the sleepless nights and extra stress…

Introducing: Snack it 🍪

Snack it is the simplest plugin I’ve ever built.

It does one thing really well:

  1. 👀 You see something you love online

  2. You save with one click (no messy screenshots everywhere)

  3. It instantly turns into an AI-powered moodboard. ⚡

From “I love this” → to “let’s recreate it” → in seconds

Designers, marketers, founders…
This is for you.
The ones who start fast and hate losing momentum.

Snack it makes sure no idea dies in a screenshot folder again.

Because saving is easy.
But prompting from it? Still a mess.

That’s what we fixed.

Snack it is the browser extension that turns visual chaos into prompt-ready design moodboards.

 🖼 Save any image (we call it “snacking”)

 🧠 Turn it into a usable AI prompt instantly

 🧰 Send to ChatGPT, Midjourney, Claude, Gemini—whatever you use

 📂 Organize everything into shareable lists

I’ll be making lots of useful videos to show you exactly how I am using it everyday… I’ll send those to you over the coming days.

You don’t need to explain the a style anymore—just Snack it.

⚡ It’s free. It’s fast. And it works everywhere.

It could go viral.
Or it could flop, and we’ll keep pushing it uphill.

And if all it does is help a few of you who read my emails…
Then it was worth it.

Thousands of hours.
Tons of late nights.
And a team crazy enough to back me up when I said,
“I know this isn’t on the roadmap… but I need to build this.”

But now, I need you…

Tomorrow it goes live on Product Hunt … I need you to help engage on there…

It will take a second of your time, but could make all of the difference in the world if you participate on the launch and try out the product!


I couldn’t be more excited and thankful.
Tomorrow’s the day. Let’s make some noise.

Snack on,

—Eder 🍫
Snack Prompt Team