🤓 Stupid Simple: Sell me your product

Today, I’m giving you something I never had when I started:

A way to build with people.

To get feedback.
To collaborate.
To learn from someone who’s done it—without guessing every step.

And most importantly, a way to get your idea in front of people before the product is perfect.

A way to stop building in silence...
And finally grow—get traction, get momentum, get a few early wins under your belt.

Because if there’s one thing I’ve learned after building an agency, two tech startups, and a few other things that “should’ve worked” sooner—it’s this:

Let’s rewind a bit…

10 years ago, I started a YouTube channel.
In 30 days, it had 3,000 subscribers.
By month two, I made $8,000.

By month three…
I walked away from it.

At the time, I had a marketing firm. I knew the power of distribution—how vital it was to build a community, an audience, a movement. But something in me resisted. I thought if I built a great product, I could skip all that.

“Bezos wasn’t on YouTube,” I told myself.
“He was just building.”

But what I’ve learned—over years, through multiple businesses, and millions invested—is this:

In today’s landscape…
You don’t skip distribution.
You start with it.

For years, I did it the hard way.

I built an agency.
A coffee business.
Two tech startups.
Launched product after product.

And every single time, I told myself:

They did—eventually.
But only after years of grinding.
Only after hundreds of thousands—sometimes millions—spent before we ever made a dollar back.

The problem wasn’t the product.
It was that no one knew it existed.

1,300,000 Users in 3 Months

That all changed with Snack Prompt.

We spent just three weeks building the first version.
It was messy. Incomplete. Half-baked.

But we launched it anyway.

And in three months, 1.3 million people had used it.

Not because the product was incredible.
But because we obsessed over distribution.

We made noise.
We got it in front of people.
And that changed everything.

Here’s a Story…

A few years ago, a friend walked into my coffee shop. He works in tech—sharp guy—and told me he wanted to start a roastery.

I said:
DON’T

He laughed. I didn’t.

I told him: don’t buy a $50K roaster. Don’t invest $70k in building a facility.

White-label the whole business instead.

Sell first. Learn distribution. That’s the real business.

Anyone can buy a roaster, take a roasting course and roast coffee. That’s the easy part.

A business is NOT the product

You don’t even need to know how to roast coffee.

At least, not at first.

What you do need is this:

Find someone who already roasts. Another business that can roast for you…
Let them handle the mess.

You take 15% off the top—and focus 100% of your time on getting that coffee into stores.
 
What makes a business is the distribution. Not the product.

Until you learn how to sell the product, you do NOT have a business… even if you spent millions in building the product.

Let them handle the roasting… the app… the automation.
You focus 100% on selling.

Once you learn how to sell the coffee, now you can learn to build the product and maximize profits. Now you can buy the roaster.

But imagine spending $100k in building the business, and realizing that you don’t know how to drive sells.

Because until you know how to sell it, or get others to notice, you don’t have anything.

 🤓 Stupid Simple: Your New Community

I’ve taken everything I’ve learned from building this newsletter and growing Snack Prompt…

And I’m turning this into more than a newsletter.
We’re launching a community.

- A launchpad.
- A system.
- A support circle.
- A distribution engine—for you. For us.

A place for you to master automation, build real businesses—faster, together.

Whether you’re:

• Or an agency owner offering automations as a service...

• A business owner ready to automate…

• Someone who wants to master all things Automation & AI…

Here’s what you’ll get:

🍭 Live Sales Training – Learn to pitch and close automation deals
🍭 Plug-and-Play Automations – Workflows you can sell for $3K–$15K
🍭 Done-for-You Decks – Ready-made sales materials
🍭 Direct Access to Our Devs – Integration support and fixes
🍭 Weekly Resource Drops – Proven tools and strategies that work today

But more than anything?

You’ll get momentum.
And you’ll get people—to grow with, build with, and win with.

If you’ve been reading this newsletter, you know this shift has been coming.

We’ve talked about the Validation Era.
The rise of generalists.
And the skills that still matter in a world full of AI.

This is what it’s all been leading to.

Let’s stop building in silence.
Let’s start building together.

👉 Join the Community Now

We’re live. And you’re invited.

Let’s build something stupid simple—
and wildly profitable.

—Eder

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